The Toss UP! for today is googling the word winery.  I decided I would review the webpage of the first winery website on the list after I did the google search.

The first winery that came up on the list was Ravenswood, famous for their Zinfandel.  The website is very upfront about their Big Bold Zins and no wimpy wines is stamped right on the homepage.  The about wines section is very informative and easy to navigate, with your basic wine descriptions but also very nice appellation information. When I go to a winery website I check for 3 things:

1. The History of the winery; I think this is very important in getting you connected with the wine on a personnel level which from a business persepective helps increase the number of repeat drinkers.
2. Wine information; As I stated above Ravenswood went above most of the competition in giving not only typical wine descriptors and Brix information but also appellation statistics. Very Nice!
3. Contact Information and tasting; Sounds silly but sometimes winery websites make it so difficult to find when and how much tastings are as well as just directions or an address. Again, Ravenswood did a great job in this respect.

I give Ravenswood website a 9.5 out of 10. Very nice site, lots info and not too busy.

Now not all Tuesdsay Toss UPs will be done this way so make sure to check back every Tuesday for a different Toss UP!!